October 26 and 27, 2021

VENUE: Llotja de Mar de Barcelona

UNWTO Ministerial Debate

In 2020, the One Planet Vision for a responsible recovery of the tourism sector was adopted with the aim of emerging from the COVID-19 crisis both stronger and more sustainable.

Now the signatories of the Glasgow Declaration on Climate Action in Tourism are committing to act now and accelerate climate action to cut global tourism emissions by at least a half over the next decade and reach Net Zero emissions as soon as possible before 2050.

The Declaration will be officially launched at the UN Climate Change Conference (COP26) in November.

The tourism industry has a key role to play in reactivating the economy worldwide for the post-pandemic era, and a sector-wide approach to accelerate change towards a more sustainable industry is indispensable.

Guest speakers


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Leadership training

As part of the Summit, a call will be launched for 300 leaders to gather online to take on the commitment of replicating and sharing the knowledge and experience garnered during the Summit, as well as seeking new signatories to the Barcelona Declaration.


    In order to fulfill this commitment, and as part of the “FUTURE OF TOURISM WORLD SUMMIT”, a call for 300 leaders, who will be trained online and will have the commitment to replicate the knowledge learned making 10 communications activities (face-to-face or digital).

  1. Selecction

    – People that want to be a part part of the Tourism industry change.
    – Professionals or university students in the Summit’s thematic fields: tourism, sustainability, Innovation, technology, markets, digitalization & smart Destinations, tourists, culture, communication and others.
    – From all over the world.
    – Communication skills, content builders, writers.

300 Leaders will be allowed to:

To follow the summit online via the website of the event.
Opportunity to network with other leaders.

A digital certificate of virtual attendance to the Summit.

A digital certificate of achievement for the 10 acts of communication.
Be part of an international network of leaders.
Information support during the year on your commitments

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The Summit

The Coronavirus has been absolutely disruptive and has changed the economic, social and political landscape. The World Bank predicts a global fall in PIB of over 5.2%, the largest since the post-war period in 1945. Spain has experienced a 11% fall in GDP (Growth domestic product), which is one of the most drastic drops the country has experienced in the last century.

The decline in the economy is mainly impacting the service industry and, in particular, the tourism sector. In Spain itself, the fall is estimated to be close to eight billion euros, representing a 64.7% drop compared to the previous year. ESTA estimates worldwide losses of more than 150 billion euros.

The tourism sector in Spain and the rest of the world will face enormous challenges, which will require real leadership to find solutions; the Advanced Leadership Foundation, the World Tourism Organization (UNWTO) and the Incyde Foundation propose a World Summit to discuss the future challenges facing the global economy in the short, medium and long term, bringing together some of the most influential leaders and institutions in order to envision the future.

The Summit will be carried out with the collaboration of a wide variety of international organizations, business associations, companies and knowledge networks worldwide.

These include:

The World Tourism Organization (OMT); the Inter-American Development Bank (IADB); the International Youth Organization (OIJ); the Organization of American States (OAS); the International Labor Organization (ILO) and former heads of state and government officials.

It will also include the participation of Ministers of Tourism from around the world, sharing the different public policies being implemented.

This Summit demands leadership.
The City of Barcelona can be positioned as an international leader
and a world reference.

Barcelona is much more:

The province of Barcelona is one and many at the same time. The beaches and fishing villages of the coastal areas; the vineyards and wineries of El Penedès, Alella and Pla de Bages; the mountains of El Berguedà, and the plains of Osona and L’Anoia. Choose from the wide range of options offered by the towns and cities of the regions of Barcelona to suit your tastes and you’ll soon see that you have everything you need for the perfect getaway!

Visit museums, dine in Michelin-starred restaurants, play your favourite sports, attend a wine tasting, visit a shrine, or grab your rucksack and hike through forests and over mountains in one of sixteen natural parks and protected natural areas not far from the city of Barcelona. What more could you ask for?

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