October 26 and 27, 2021

VENUE: Llotja de Mar de Barcelona



As the world faces a climate emergency, tourism must lead the way in adapting, becoming more sustainable and transitioning towards net-zero growth. At the same time, the sector must overcome the biggest challenge in its history. The COVID-19 pandemic brought international tourism to a near-complete standstill.

The sector must not only restart and recover, but it must also ensure future growth is more inclusive and responsible. Out of crisis can come opportunity. Clear, principled leadership will be required to realize tourism’s transformative potential.

Now is the time to build a better tourism:


Tourism can be a source of opportunity and empowerment. It must centre the needs of host communities and provide decent jobs for all, especially for youth, women and the most vulnerable groups in our societies. The tourism of the future must embrace local values, respect cultures and preserve and celebrate our unique and shared heritage, while at the same time adapting to digitalization and supporting new jobs skills.

The UNWTO Global Code of Ethics for Tourism, provides a framework against which tourism can develop and grow while always putting people first, while the UNWTO International Code for the Protection of Tourists makes clear the sector’s responsibilities to individuals, providing reassurance and restoring trust in travel.


Tourism must live up to its climate action responsibilities as a matter of urgency. All tourism stakeholders must assess and address tourism’s use of energy, land, water and food resources, as well as tourism-related carbón emissions. Now is the time to develop new models to reformulate and transform tourism and accelerate progress towards sustainability and net-zero growth, while providing innovative financing and the necessary investment infrastructure to make ambitious intentions a reality.

Measurement and disclosure of CO2 emissions in tourism also needs to be stepped up, accelerating decarbonisation advancing towards a sustainable tourism sector that advance the Sustainable Development Goals (SDGs) while remaining profitable.


Tourism is a major pillar of economic growth and wellbeing, one of the world’s leading employers, and a leading generator of opportunity and empowerment. The sector must commit to safeguarding businesses and livelihoods. Destinations and companies should be supported in becoming more competitive by diversifying and building greater resilience through skills development, innovation and digital transformation.

More info HERE

UNWTO Ministerial Debate

In 2020, the One Planet Vision for a responsible recovery of the tourism sector was adopted with the aim of emerging from the COVID-19 crisis both stronger and more sustainable.

Now the signatories of the Glasgow Declaration on Climate Action in Tourism are committing to act now and accelerate climate action to cut global tourism emissions by at least a half over the next decade and reach Net Zero emissions as soon as possible before 2050.

The Declaration will be officially launched at the UN Climate Change Conference (COP26) in November.

The tourism industry has a key role to play in reactivating the economy worldwide for the post-pandemic era, and a sector-wide approach to accelerate change towards a more sustainable industry is indispensable.


Day 1


Day 2


Guest speakers


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Apply to become a Leader

Leadership training

As part of the Summit, a call will be launched for 300 leaders to gather online to take on the commitment of replicating and sharing the knowledge and experience garnered during the Summit, as well as seeking new signatories to the Barcelona Declaration.


    In order to fulfill this commitment, and as part of the “FUTURE OF TOURISM WORLD SUMMIT”, a call for 300 leaders, who will be trained online and will have the commitment to replicate the knowledge learned making 10 communications activities (face-to-face or digital).

  1. Selecction

    – People that want to be a part part of the Tourism industry change.
    – Professionals or university students in the Summit’s thematic fields: tourism, sustainability, Innovation, technology, markets, digitalization & smart Destinations, tourists, culture, communication and others.
    – From all over the world.
    – Communication skills, content builders, writers.

300 Leaders will be allowed to:

To follow the summit online via the website of the event.
Opportunity to network with other leaders.

A digital certificate of virtual attendance to the Summit.

A digital certificate of achievement for the 10 acts of communication.
Be part of an international network of leaders.
Information support during the year on your commitments

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The Summit

The Coronavirus has been absolutely disruptive and has changed the economic, social and political landscape. The World Bank predicts a global fall in PIB of over 5.2%, the largest since the post-war period in 1945. Spain has experienced a 11% fall in GDP (Growth domestic product), which is one of the most drastic drops the country has experienced in the last century.

The decline in the economy is mainly impacting the service industry and, in particular, the tourism sector. In Spain itself, the fall is estimated to be close to eight billion euros, representing a 64.7% drop compared to the previous year. ESTA estimates worldwide losses of more than 150 billion euros.

The tourism sector in Spain and the rest of the world will face enormous challenges, which will require real leadership to find solutions; the Advanced Leadership Foundation, the World Tourism Organization (UNWTO) and the Incyde Foundation propose a World Summit to discuss the future challenges facing the global economy in the short, medium and long term, bringing together some of the most influential leaders and institutions in order to envision the future.

The Summit will be carried out with the collaboration of a wide variety of international organizations, business associations, companies and knowledge networks worldwide.

These include:

The World Tourism Organization (OMT); the Inter-American Development Bank (IADB); the International Youth Organization (OIJ); the Organization of American States (OAS); the International Labor Organization (ILO) and former heads of state and government officials.

It will also include the participation of Ministers of Tourism from around the world, sharing the different public policies being implemented.

This Summit demands leadership.
The City of Barcelona can be positioned as an international leader
and a world reference. 

Barcelona is much more:

The province of Barcelona is one and many at the same time. The beaches and fishing villages of the coastal areas; the vineyards and wineries of El Penedès, Alella and Pla de Bages; the mountains of El Berguedà, and the plains of Osona and L’Anoia. Choose from the wide range of options offered by the towns and cities of the regions of Barcelona to suit your tastes and you’ll soon see that you have everything you need for the perfect getaway!

Visit museums, dine in Michelin-starred restaurants, play your favourite sports, attend a wine tasting, visit a shrine, or grab your rucksack and hike through forests and over mountains in one of sixteen natural parks and protected natural areas not far from the city of Barcelona. What more could you ask for?

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